Summary: Leap
Über das eBook
<b>The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
</b>This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
<b>Added-value of this summary:</b>
• Save time
• Understand key concepts
• Expand your business knowledge
<b>To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.</b>
Produkt Details
Verlag: Business Book Summaries
Genre: Sprache - Englisch
Sprache: English
Umfang: 42 Seiten
Größe: 1,3 MB
ISBN: 9782511017906
Veröffentlichung: 14. Oktober 2014