Summary: Leap
About the eBook
<b>The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
</b>This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
<b>Added-value of this summary:</b>
• Save time
• Understand key concepts
• Expand your business knowledge
<b>To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.</b>
Product Details
Publisher: Business Book Summaries
Genre: Sprache - Englisch
Language: English
Size: 42 Pages
Filesize: 1.3 MB
ISBN: 9782511017906
Published: Oct. 14, 2014