Code Crash

Not theory but a hands-on playbook for immediate use. Combines a sharp read on AI today with a surprisingly optimistic verdict for Germany. Updated summer edition, fully current.

Matthias Schrader is one of Germany's digital pioneers. In the mid-1990s he founded SinnerSchrader and built e-commerce solutions for startups whose products were ready for the stock market in record time.

SinnerSchrader went public in 1999, one of the few companies that didn't just survive the burst of the inernet bubble in 2000 but came out stronger. In 2006, Schrader founded the NEXT Conference, which established itself within a few years as Germany's leading conference on digital transformation. SinnerSchrader went on to support major DAX corporations in building digital products, with a team of over 500 consultants, designers, and software engineers.

In 2017 the author published "Transformational Products", which became the standard reference on digital product development. That same year, global management and technology consultancy Accenture acquired the company for a nine-figure sum. Schrader subsequently led Accenture Interactive/Song's business across Germany, Austria, and Switzerland until the end of 2022.

In 2024 he co-founded OH-SO Digital, an AI-native consultancy and agency, together with many longtime collaborators, with offices in Hamburg, Berlin, Munich, and Prague.