Smarter Than AI

Stop searching, start prompting

Throughout my career, I have rarely been satisfied with looking only at the immediate task, the isolated problem, or the narrow technical answer. I have always wanted to understand how things fit together: how markets change, how organisations respond, how ideas develop, how technologies alter behaviour, and how people adapt when the conditions around them begin to shift. That tendency has shaped the way I have worked, the way I have thought, and the way I have approached new opportunities.

When artificial intelligence began to move from specialist discussion into everyday use, I found myself looking at it in that same way. I was interested not only in what AI could produce, but in what it meant. I wanted to understand what was really changing. Was this simply another digital tool, or was it something more significant? Was it a faster way to retrieve information, or was it beginning to change how people think, work, plan, and decide?

My own use of AI quickly convinced me that this was not just a matter of technology. The real issue was not only what the machine could do. The real issue was how human beings were using it.