Judo strategy

"For those who want to understand business strategy in the Internet age, this book is a must-read. For those competing in the new economy, this book is a great gift. For those who enjoy metaphors, deep analysis, and amazing stories, this book is a delight."

—Reed Hunt, former chairman of the Federal Communications Commission and author of You Say You Want a Revolution: The Story of Information Age Politics

"Yoffie and Kwak develop the judo metaphor for business strategy in a way that is both effective and easy to understand. This book is essential reading for beginners competing against deeply embedded companies and for incumbents under attack. Readers quickly learn how judo strategy, incorporating the principles of movement, balance, efficiency, and judo economics, can lead a new entrant to a distinct market position. Anyone who wants to be a bullfighter instead of a bull will love this book."

- George M.C. Fisher, former Chairman and CEO, Kodak and Motorola.

"Judo Strategy describes in an engaging and engaging way how to compete with powerful rivals. All entrepreneurs and venture capitalists can learn valuable lessons about how their startups can turn a large company's natural advantages against the company itself."

- Ross Sigelman, Senior Partner, Kleiner Perkins Café & Byers.

"Judo Strategy will be the new handbook for managers across multiple industries. The message is clear and powerful: Smart managers must learn how to pick the battles they can win and avoid the blow-for-blow confrontations they are likely to lose. "Yoffie and Kwak show how to do this with many simply stunning examples."

- Michael A. Cusumano, Professor and Chair, MIT Sloan Management Review, and co-author of Secrets of Microsoft.

"Yoffie and Kwak convincingly portray operating in the harsh and volatile world of competitive markets as a straightforward, judo-like struggle for dominance. They recount numerous successes and failures in both the old and new economies. This book is essential reading for managers seeking a strategic path to victory and those who want to preserve what they have achieved so far."

- Joel Lane, Chairman and CEO, Bertelsmann.