Innovation

In a world that changes at an accelerated pace, innovation is highlighted as a major factor that constitutes our social and economic future. This book, written by Mark Dodgson and David Jean, is a comprehensive guide that dives into the essence of innovation, exploring how he was born, the motives behind him, and the hands that lead him to light. The book discusses the depth of the challenges and opportunities created by innovation, explaining that the path of innovation is not always furnished with flowers, but rather the complexity and possible failure. However, the authors emphasize the importance of innovation as a necessity to make progress. The book offers valuable visions on how to apply innovation to face the current and future global challenges, which makes it an inspiring reading for everyone who seeks to understand this vital concept and its application in various aspects of life.

بروفيسور ومدير مركز إدارة التكنولوجيا والابتكار بكلية إدارة الأعمال، جامعة كوينزلاند. يمتلك خبرة تعليمية في الابتكار تزيد عن 25 عامًا وقد درّس في أكثر من 50 دولة.