Theories of media influence

This book is an attempt to add something of the scientific product of the theoretical accumulation in its subject, by talking about the philosophical theories of the media that are affected by its intellectual vision in the theoretical foundations and practical practice, accompanied by a critical vision and examples of reality. The book discusses how the media theory and the levels of its influence are built, then presents the most important theories of media influence, and shows its main concepts, for the benefit of media students and researchers on the subject of media influence from other specializations related to media science. It concludes by discussing the reasons for the lack of a specific theory in media research, and evidence of the theory deficiency in media studies; It is a discussion that investigates the reasons for the shortcomings that led to the lack of a coherent scientific media theory, similar to what is found in other social sciences.