The BCG Growth-Share Matrix: Theory and Applications

eBook: The BCG Growth-Share Matrix: Theory and Applications

Sprache - Englisch

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Über das eBook

<b>The key to portfolio management! </b>


<b>
</b>This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
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<i>In 50 minutes you will be able to:</i>

   • Analyze the activities in your business portfolio and identify the role they play in the business as a whole

   • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs

   • Identify the future market shares and growth to make sure you invest in the right activities


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Produkt Details

Verlag: 50Minutes.com

Genre: Sprache - Englisch

Sprache: English

Umfang: 38 Seiten

Größe: 1,3 MB

ISBN: 9782806266156

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