Summary: A New Brand World
Über das eBook
<b>The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".</b>
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
<b>Added-value of this summary: </b>
• Save time
• Understand key concepts
• Increase your business knowledge
<b>To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values. </b>
Produkt Details
Verlag: Business Book Summaries
Genre: Sprache - Englisch
Sprache: English
Umfang: 44 Seiten
Größe: 1,3 MB
ISBN: 9782806222534
Veröffentlichung: 15. Februar 2013