The Robert Collier Letter Book

ebook: The Robert Collier Letter Book

Sprache - Englisch

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About the eBook

The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.

Product Details

Publisher: Good Press

Genre: Sprache - Englisch

Language: English

Size: 328 Pages

Filesize: 4.3 MB

ISBN: 8596547784784

Published: