This rare book, as the precious Arab heritage in social thought, comes to discuss the history of ideas and the influence of elites culture and their interests on the behavior of ordinary people in their daily lives, as well as the ideas of the ordinary human being, his practices, hobbies, follow -up of traditions and interests, as well as for the reasons for the spread of ideas of "the people" and from them Their interests of what can be included in "fashion" in the traditional society, and introduce us to the sources of its origins and change in society.