The Club

In today's fast-paced global economy, networking is no longer just an advantage — it's a necessity. "The Club: The Practical Guide for implementing a World Trade Center Business Club" is a comprehensive and strategic guide designed for business leaders, entrepreneurs, and executives who seek to establish a thriving World Trade Center (WTC) Business Club. Drawing from years of expertise and real-world experience, Luciano Menezes, Brand Owner and Managing Partner of WTC Lisboa, delivers an insightful roadmap for creating an elite business hub that fosters collaboration, innovation, and international expansion. This book offers a step-by-step approach to building a successful WTC Business Club, covering everything from defining its core purpose and structuring memberships to curating exclusive events and leveraging global trade opportunities. Through practical strategies, case studies, and expert insights, Menezes provides the tools to connect influential business minds, attract strategic partners, and enhance the economic impact of their organization. Whether you are a business leader aiming to expand your influence, a WTC executive looking to optimize operations, or an entrepreneur eager to tap into an exclusive global network, "The Club" is an essential resource. Discover how to create a high-impact business club that goes beyond networking — one that becomes a powerhouse for global commerce and innovation. Are you ready to build a business network that transforms connections into your success?

Luciano Menezes, Brand Owner and Managing Partner of World Trade Center (WTC) Lisboa, is a visionary leader with over 30 years of experience in international business and network development. Born in Brazil and seasoned in the U.S. and Europe, he has pioneered dynamic business clubs that drive global trade, foster innovation, and forge lasting partnerships. With a career spanning key leadership roles, he specializes in fostering business growth and innovation through elite networking platforms. His passion for connecting people transforms local economies into thriving global hubs, and his relentless drive continues to shape the future of commerce. Born in Brazil and seasoned in the U.S. and Europe, he has pioneered dynamic business clubs that drive global trade, foster innovation, and forge lasting partnerships. With a career spanning key leadership roles, he specializes in fostering business growth and innovation through elite networking platforms. His passion for connecting people transforms local economies into thriving global hubs, and his relentless drive continues to shape the future of commerce.