The book is aimed at managers, HR managers, coaches and trainers.

H. Arne Maus is an experienced management trainer, coach and consultant for companies in business and industry. As a globally renowned expert in cognitive intentions, he provides training to managers, coaches and trainers on a global scale.

In 1994, he established Identity Compass® International, a network of consultants who work with the Identity Compass® system he developed. These days, he mainly focuses on researching unconscious thought patterns in the workplace.