In light of the massive momentum of global and local markets and the great abundance of goods and services, marketing is manifested as a basic forms of success, as this book transmits us on an enjoyable exploratory journey to the world of marketing, providing us with a comprehensive understanding about its vital role in creating a profound impact on different companies and institutions. It is not just a tool, but rather a bridge that connects business projects and their goals, defines customer needs and provides vital data for institutions to understand customer preferences and direct strategies to respond to them. The book discusses the importance of developing marketing strategies to find a competitive advantage, while emphasizing the importance of adopting a future vision for marketing to keep pace with modern transformations, such as the boom of social media. In light of the difficult challenges in the era of fierce competition, the book provides a comprehensive and inspiring understanding of the world of marketing and the secrets of its success.

دون إي هولمز: أستاذة في قسم الإحصاء التطبيقي بجامعة كاليفورنيا في سانتا باربارا. أجرت العديدَ من الأبحاث، من بينها أبحاث على الشبكات البايزية، وأُسس البايزية، وتعلُّم الآلة، ومشكلات التعليم الإحصائي، ولها العديد من المؤلَّفات التي من بينها هذا الكتاب.