Tim Halloraan explains to us how an emotional relationship may continue throughout your life between you and a product, inspired by his experience as a member of the brand management team at Cocacola International and his long experience through working with senior experts in this field in the world, A prominent commercial advisor for many companies and holds a PhD in Business Administration from Florida University and this book (Secrets of Hanging Brands) is the first book he wrote and is a global reference in the field of marketing and brand management.