We are not eating only because of hunger. Our relationship with food is a complex relationship governed by many different factors, which affect the amount of what we eat, and in our enjoyment of our meals. Surprisingly, some of these factors affect us without awareness of us! In this summary, we will learn about the tactics used by marketers to make your saliva flow on the foods they sell and the steps you can take to help you "deceive" yourself and eat the amount of food appropriate for you completely.