Carmine Gallo, AUTHOR of this book and the book "The Secret of Success of Steve Jobs" is also one of the best -selling books, and also works as a coach in the field of communication for the most important international brand companies such as Cocacola:, Pfizer, SISCO and Chevron and their main speaker. And the owner of the famous column "Trainers for Communication" in forbes magazine. Gallo was a former TV broadcaster for CNN and CBS channels