Sustainable Innovation
About the eBook
Over the last decade, sustainability became more and more important for companies and consumers, as the focus on the ecological footprint of products and companies, as well as the social conditions, is increasing.
By evaluating the product announcements of the S&P 500 companies, in terms of the classic types of innovation and the social and green innovation characteristics, during the observation period from 2008 to 2018, this book aims to establish a relationship between the innovative power of sustainable products and the companies profit.
About the Author
Alexander Fink graduated in Economics (B.Sc.) and Business Economics (M.Sc.) at the German Universities of Duesseldorf and Magdeburg with the main focus on Competition & Innovation Economics, as well as Management & Finance, especially Technology Innovation Management.
Product Details
Publisher: Books on Demand
Genre: Sprache - Englisch
Language: English
Size: 116 Pages
Filesize: 459.5 KB
ISBN: 9783753485522
Published: Feb. 22, 2021