<b>The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".

</b>This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.

<b>Added-value of this summary:
</b>• Save time

• Understand key concepts

• Expand your business knowledge

<b>To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.</b>