<b>Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.</b>
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The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.

<b><i>In 50 minutes you will be able to:</i></b>

•Identify the nine functions that generate value within a business

•Analyse your company’s activity to make the most of your competitive advantage

•Find areas for improvement and take concrete steps to maximise performance

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