<b>The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity".</b>

This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. 

<b>Added-value of this summary: </b>

• Save time 

• Understand the key concepts 

• Increase your business knowledge 

<b>To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
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