Description：
"Transaction is summed up in just two words, yet it encompasses a great deal of effort and preparation. A successful deal occurs when the client, product, and salesperson achieve a mutually beneficial balance. Thus, the underlying logic of a transaction is constructed from these three aspects. When you understand the client's underlying logic, you can grasp the implications behind their words, eliminating communication barriers. By packaging and conveying the product's underlying logic to the client, the transaction becomes much easier once the client fully comprehends the product.

This book aims to convey the concept of the underlying logic of transactions to every sales professional through numerous practical case studies, enabling them to establish a unique sales strategy based on this logic and develop their own rules for achieving sales success in their careers."
Author Biography：
Wang Di: A seasoned writer with a passion for reading and a deep love for words. Wang enjoys spending time with books and has authored several successful books on motivation, workplace survival, and communication skills.