This book is interested in clarifying the concept of e-commerce versus the concept of e-business, as well as versus online marketing to arrive at the concept of e-marketing. It is the most prominent and important e-commerce activity that takes place over the Internet. This is because the marketing function is one of the organized functions, and it is the function that seeks to facilitate the exchange and flow of products from the producer to the consumer through the use of specific tools and methods so as to achieve the desired benefits for the parties to the marketing process. These processes take place in a highly changing environment.
The book also focused on the issue of electronic marketing and studied its reality in the Arab countries, and analyzed its obstacles, prospects, and legislation. Electronic marketing narrows the distances between giant and small companies in terms of production, distribution, and human competencies. So that small businesses can have online access to the international market without having the infrastructure of huge multinational companies and making them stand on equal footing with these companies in the competition.