This book makes you street-smart, with only a bit of academia!
Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping.
They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

Sal Hatteea is a highly experienced business leader and senior advisor with a strong marketing and strategy execution background. He has been CEO of two international companies and non-executive director and chairman of several organizations in different sectors in Europe and the USA.

He founded his own consultancy and later sold it to a US company where he was the European CEO. He is now an independent consultant and has been a speaker at several marketing seminars and has given video link presentations to international companies providing strategic guidance on marketing and innovation.

Sal lives in Basingstoke, Hampshire, UK.