Learn from a long-time and successful sales professional the basic rules of selling capital goods. From the inner attitude to the successful conclusion, you will learn in easy language how you can continuously improve. Use the book as a reference and companion in your daily work and you will significantly increase your success.

Christian Korte is a successful manager of a wide variety of international machine manufacturers. He has learned selling from scratch and continuously developed it throughout his career. Christian Korte has worked for different employers such as private companies, private equity and listed companies and thus gained deep insights into a wide variety of sales methodologies. Inspired by different sales trainers and coaches in his personal development, he has applied the learned content and produced personal successes from it.