The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms.

Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry.

Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue.

Björn Radde is expert in the area of Digital Experience and he regularly publishes articles in the field of digital marketing and innovations. Björn is an interviewee for the trade press and he is also speaker at various hospitality industry events.