Nowadays, the concept of following and being followed has gone beyond the social sphere. The Web is an excellent marketing tool, and embracing it provides new ways to promote products and services, frequently boosting sales. Social networks have become a great tool for the promotion of new ventures and major brands.

Journalist, community manager and blogger. Suzanne Borg collaborates in several major online and offline media. Her advice, extremely useful, is based on a vast and successful experience in the world of the blogosphere.