We spend a lot of time communicating. Surprisingly, most of us are only poorly trained in the art of communication. So it's not surprising that many of us have problems getting our point across. This book contains a highly structured approach to look at communications, and gives a practical guideline on how to take your communications game to the next level.

Chris Horak has been a professional communicator since 1986. Working in very small and very large high-tech corporations in Germany as well as the US, he has gathered his more than 30 years of experience in communications, sales and marketing into a concise summary in this book.