Data is an asset that is available to virtually every organization on the planet, it is simply a set of facts and statistics, qualitative and quantitative variables collected together for reference ans alalysis. Data can be reffered to as the lifeblood of every organization.

Mirko Peters is a media merchant and Global Digital Marketing Analyst. He advises and supports companies and brands in the fields of e-commerce, online marketing and Internet strategy and is in charge of complex projects. His work focuses on data analysis, project management and the development and implementation of efficient online marketing strategies as well as the implementation of complex online shops and their backend processes.